After scouring NYC for numerous suitable properties, I secured 43 Crosby Street as the location for Zola's first retail home in the heart of Soho. While managing more than 60 brand partners and curating each product for display, I designed and styled the two floor space to be an inspiration for couples as they think about creating their newlywed home.
Photography by Claire Esparros
Toast and Finn's Wedding
From concept through execution, I provided creative direction for the engagement and ensuing wedding ceremony of two Instagram-famous dogs. The event was held at the Highline Hotel and garnered over 400 million media impressions with over 40 placements.
Photography by Sophie Elgort
Concept, casting, location scout, styling and art direction for a commercial for Zola Wedding Registry. Aired on Hulu and Netflix.
Filmed by JD Walsh
Why Register With Zola
Set in the historic barn of the Lombardi House, I art directed a photo shoot featuring supermodel and actress Molly Sims.
Photography by Braedon Flynn
At Home with Lonny
I styled and directed the feature on Sarah Storms, Lonny Magazine Editor, shot in her Brooklyn brownstone.
Photography by Bridget Kenny
I art directed the photo shoot at the home and studio of Celebrity Wedding Planner, Lisa Vorce. The story was featured in Martha Stewart Weddings with her tips for hosting your in-laws for the holidays.
Photography by Caroline Tran
Carats and Cake
Featured on BRIDES.com, I art directed this photo shoot at the West Village home of Jess Levin, founder & CEO of Carats and Cake.
Photography by Ira Lippke
I styled and art directed the photo shoot with Celebrity Wedding Planner, Stefanie Cove, on location in the Hamptons.
Photography by Lindsey Bramell
I provided script edits and visual direction to Demo Duck, an agency that created an animated handcrafted explanation video for Zola.
Create your Wedding Registry with Zola
Enjoy the Present
For a farm-to-table inspired shoot, I concepted the print ad campaign, came up with the now trademarked tagline, curated product selects, coordinated shoot production and provided visual direction.
Photography by Rustic White, styling by Candice Lorraine
Love is Love
Immediately following the Supreme Court ruling declaring same-sex marriage legal, I expeditiously designed the #loveislove logo. This graphic treatment was quickly implemented on Zola.com and across social channels.
I art directed the in-house photography of these editorial images. They were featured on Zola.com to highlight new brand partners and provide lifestyle inspiration for engaged couples.
Photography by Tracie Davis
I wireframed and designed the main homepage for Zola.com. With users on the go in mind, I created responsive designs for both web and mobile platforms.
I worked directly with the marketing and merchandising teams and was responsible for concept, product selection, copy and design of Zola's weekly emails.
After my team expanded, I managed the creative and oversaw production and design for CRM and email marketing.
I worked closely with the public relations team to create invitations and collateral for a variety of local and national events. As the first designer at Gilt Groupe, I created materials for special events, image editorials and marketing assets for the online e-commerce giant.
2008 - 2014
I designed and produced layouts for use across a wide range of media that included magazines, newspapers, outdoor billboards, subway advertisements, television commercials, and packaging, based on the vision of the Creative Director aligned with brand's standards, ideals and aesthetic.
2005 - 2008, Laird + Partners
For the National Resources Defense Council, I designed pro bono the invitations for the annual NRDC Splash Ball in San Francisco.
Black Panda PR
I designed the logo for the full-service music publicity and consulting firm, representing indie bands like Young Rising Sons to platinum artists like The Neighbourhood.